Alice Potter

Hello! I’m Alice, a passionate illustrator and surface pattern designer based in the heart of London, UK. With a BA (Hons) in Textile Design, I’ve transformed my love for colour, texture, and storytelling into a thriving career as a full-time freelance illustrator. My creative journey has led me to create captivating designs across a variety of markets, whether it’s bringing stories to life in children's books, adding a splash of joy to greeting cards, or creating playful patterns for toys and apparel that spark the imagination. When I’m not in my studio, I’m chasing after my two energetic and adorable daughters, who keep my life as vibrant and dynamic as my work.